Fresh, by hand, from Rijnsburg
Bloei is an artisan florist in the heart of the Dutch Bulb Region. We believe beautiful flowers start with freshness and craftsmanship, and that you can see it, for longer.
Four promises with every bouquet
Fresh from the auction
We buy fresh at the Royal FloraHolland flower auction in Rijnsburg 6 days a week. No middlemen, no days in a lorry: straight from the grower to your bouquet.
Hand-tied
Every bouquet is tied by hand to order by Bloei's florists. So you get a unique, well-made bouquet instead of a standard bunch off the shelf.
Delivered today in the region
Ordered before 12:00? Then we deliver the same day within ~10 km of Rijnsburg (the Leiden area and the Bulb Region). The rest of the Netherlands follows the next day.
6-day freshness guarantee
Because our flowers are so fresh, we give a 6-day freshness guarantee. Not happy? We'll put it right.
A real florist, not a flower factory
At Bloei you know the hands that make your bouquet. We think along with you, whether it's a cheerful birthday bouquet, a stylish bridal bouquet or a fitting farewell. Personal advice, handcrafted, delivered locally.
View the delivery area →Try it yourself?
Order a hand-tied bouquet, fresh from the auction, delivered to you today in the region.